More Innovation From Generation Logistics

Generation Logistics, the award-winning awareness campaign for the sector, is continuing to innovate in the ways people consider careers in logistics with the use of three innovative AdVans to coincide with GCSE Results weekend. 

The vans, which will carry the campaign's distinctive orange and black livery and messages for those considering their career options after receiving their GCSE results, will be on the streets of Manchester, Birmingham and Nottingham

 over Bank Holiday weekend to raise awareness of the careers that the logistics industry has to offer. And as Phil Roe, the campaign's executive sponsor explains, the creative execution used will encourage young people to interact with the opportunities that

 the industry has to offer, there and then: 

"We all know that young people want instant experiences, from social media to direct contact with opportunities," he explains, "and so we are using the AdVans to test their response to our campaign exactly where they spot them, on

 the streets. By using QR codes on the vehicles, we are confident that young people that spot our vans out and about will interact with them there and then – it's an opportunity to demonstrate how forward thinking and different our industry is, and challenge

 any preconceptions that they may have about our sector." 

 Anyone who spots the Generation Logistics AdVans out and about is asked to post images of them on social media with the hashtag #GenerationLogistics. And as Roe continues, this activity is ideally timed to kickstart the campaign's

 Back to School focus, as well as the start of its third year: 

"This is the perfect timing to refocus attention on the Generation Logistics campaign, as we start planning our third year of activity and young people eye the return to school after their summer holidays.  We have ambitions to extend

 our work into junior schools in our third year, as well as continuing to work with senior schools and across social media to raise awareness of the sector, so now is an ideal time for potential sponsors to come on  board and reap the benefits of the awareness

 that Generation Logistics creates for career opportunities in the industry." 

 For more information about becoming a Generation Logistics sponsor, please email

generationlogistics@logistics.org.uk. 

 The campaign's third year of activity gets under way on 1 October 2024.